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We are still a family run business with a proud and accomplished 5 generations of hairdressing experience behind us.
1st Generation started in Berwick St W1 in Londons Soho during the late 1890’s with our great grandmother and great grandpa. Their business was a mixture of making clothes and hairdressing.
2nd Generation was their four sons and one daughter. Three of the sons were involved in the Hair Trade in Londons Mayfair working with Vidal Sassoon on the Inter Coiffure Show as judges.
3rd Generation was Valerie bell who opened in London Bow E3 and was trained by Raymond of Knightsbridge among others.